Top Direct Selling Companies

*An earlier version of the 2014 Global 100 list contained an incorrect revenue figure for Market America. The company has certified that its net sales were $626 million, ranking it No. 29 on the Global 100.

(Ranked in 2012)

(Ranked in 2012)

(Over previous year)

Total: 635

(Operating in U.S. Market Only)

P-to-P = Person to Person
PP = Party Plan

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care and Avon Naturals and mark™.

2010 Rank: 1
2010 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel
Markets: 100
Salespeople: 6.5 million
Employees: 42,000
Headquarters: New York, N.Y.
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
www.avon.com

Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million distributors. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skin care and color cosmetics, and eSpring water treatment systems. Alticor is the parent company of Amway.

2010 Rank: 2
2010 Net Sales: $9.2 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home care, wellness
Markets: 80
Salespeople: 3 million
Employees: 20,000
Headquarters: Ada, Mich.
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
www.amway.com

Herbalife is a global nutrition company that sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

2010 Rank: 5
2010 Net Sales: $2.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 79
Salespeople: 2.7 million
Employees: 5,000
Headquarters: Los Angeles, Calif.
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
www.herbalife.com

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

2010 Rank: 3
2010 Net Sales: $3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 7
Salespeople: 1.4 million
Employees: 6,800
Headquarters: São Paulo, Brazil
Executive: Alessandro G. Carlucci
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paolo
www.natura.net

Vorwerk is a 129-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of nearly $600 million (USD).

2010 Rank: 4
2010 Net Sales: $2.9 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 600,000
Employees: 23,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres and Reiner Strecker
Year Founded: 1883
www.vorwerk.com

Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skincare and color cosmetics products are sold in more than 35 countries around the world.

2010 Rank: 6
2010 Net Sales: $2.5 billion
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics and personal care
Markets: 35
Salespeople: 2.4 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
www.marykay.com

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.

2010 Rank: 7
2010 Net Sales: $2.3 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving products; beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Fla.
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
www.tupperware.com

Oriflame is one of the fastest-growing beauty companies in the world. The company operates in 67 countries and is the market leader in more than half. Although it has no U.S. presence, Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.

2010 Rank: 8
2010 Net Sales: $2.2 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Beauty
Markets: 67
Salespeople: 3.6 million
Employees: 7,900
Headquarters: Luxembourg, Luxembourg
Executive: Magnus Brännström
Year Founded:1967
Stock Symbol: ORI-SDB.ST—Stockholm
www.oriflame.com

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company, evidenced in its unique ageLOC® science that addresses aging at its source.

2010 Rank: 10
2010 Net Sales: $1.5 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 52
Salespeople: 855,000
Employees: 3,500
Headquarters: Provo, Utah
Executive: Truman Hunt
Year Founded: 1984
Stock Symbol: NUS—NYSE
www.nuskin.com

Belcorp boasts a rich heritage and product portfolio. The company helps put women in touch with their ideal of beauty and self-fulfillment by empowering and strengthening women to change their lives. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’bel, Èsika and Cyzone.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 16
Salespeople: 938,000
Employees: 8,695
Headquarters: Lima, Peru
Executive: Eduardo Belmont
Year Founded: 1968
www.belcorp.biz

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Ga.
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE
www.primerica.com

Ignite is the marketing subsidiary of Stream Energy, an energy provider based in Dallas that provides service to hundreds of thousands of customers. The firm has generated more than $4 billion in total revenues since its founding, and has received numerous honors and accolades in its brief history.

2010 Rank: 14
2010 Net Sales: $902 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Electricity and natural gas
Markets: 1
Salespeople: 225,626
Employees: 274
Headquarters: Dallas, Texas
Executive: Rob Snyder
Year Founded: 2004
www.igniteinc.com

Operating as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 350,000 customers across the UK, as well as offering club members a range of opportunities to save money on household expenses.

2010 Rank: 17
2010 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card
Markets: 1
Salespeople: 35,000
Employees: 550
Headquarters: London, UK
Executive: Andrew Lindsay
Year Founded: 1998
Stock Symbol: TEP—LONDON
www.utilitywarehouse.co.uk

Yanbal International was founded in Peru and sells skin care, cosmetics, personal-care products, fragrances and custom jewelry through its catalogs and beauty consultants.

2010 Rank: 17
2010 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, jewelry, fragrances
Markets: 8
Salespeople: 350,000
Employees: 5,300
Headquarters: Lima, Peru
Executive: Janine Belmont Dauelsberg
Year Founded: 1967
www.yanbal.com

Ambit Energy is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the United States, including regions of Texas, Illinois, New York, Pennsylvania, New Jersey and Maryland.

2010 Rank: 31
2010 Net Sales: $415 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 140,000
Employees: 445
Headquarters: Dallas, Texas
Executive: Jere W. Thompson, Jr.
Year Founded: 2006
ww2.ambitenergy.com

AMOREPACIFIC combines Asian culture and Western technologies in perfect harmony. From its first hit brand ABC Pomade to its unparalleled oriental medicine-based Sulwhasoo and AMOREPACIFIC, a global brand that captures the essence of Asian values, AMOREPACIFIC’s spirit of challenge and creativity has reshaped Asia’s beauty.

2010 Rank: 22
2010 Net Sales: $539 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, personal care, wellness, beverage
Markets: 3
Salespeople: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Executive: Kyung-Bae Suh
Year Founded: 1945
Stock Symbol: 090430 (Korea Stock Exchange)
www.amorepacific.com

USANA Health Sciences develops and provides the highest-quality, science-based health products, distributed internationally through network marketing, creating a rewarding, financial opportunity for independent Associates, shareholders and employees.

2010 Rank: 24
2010 Net Sales: $517 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 18
Salespeople: 222,000
Employees: 632
Headquarters: Salt Lake City, Utah
Executive: David Wentz
Year Founded: 1992
Stock Symbol: USNA—NASDAQ
www.usana.com

New Era is dedicated to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. The company partners with many research institutions at home and abroad.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, healthcare, cleaning
Markets: 14
Salespeople: Not available
Employees: 1,000
Headquarters: Beijing, China
Year Founded: 1995
www.intgz.com/en

ACN is the world’s largest direct seller of telecommunications and essential services for residential and business customers, offering home phone service, high-speed Internet, wireless, mobile applications, television, home security and automation, computer support and energy.

2010 Rank: 20
2010 Net Sales: $553 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications and energy
Markets: 23
Salespeople: 200,000
Employees: 1,300
Headquarters: Concord, N.C.
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
www.acninc.com

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Group owns the fragrance brand, Scentsy; the fondue brand, Velata; and the company has plans to launch more brands in the future.

2010 Rank: 33
2010 Net Sales: $382 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home décor, kitchenware
Markets: 5
Salespeople: 170,000
Employees: 1,000
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
www.scentsy.net

Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, skin care, weight management, green cleaners
Markets: 8
Salespeople: 1.25 million
Employees: 750
Headquarters: Pleasanton, Calif.
Executive: Roger Barnett
Year Founded: 1956
www.shaklee.com

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: High-end tools for cooking and entertaining
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Ill.
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
www.pamperedchef.com

Started by entrepreneur Mabel Baker with her single line of bayberry candles, PartyLite is now the world’s largest direct seller of candles and home fragrance products. The company was acquired by Blyth, Inc. in 1990.

2010 Rank: 21
2010 Net Sales: $545 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Candles, candle warmers, flameless fragrance, home accents, personal care, food
Markets: 18
Salespeople: 62,932
Employees: 1,056
Headquarters: Plymouth, Mass.
Executive: Robert B. Goergen Jr.
Year Founded: 1973
Stock Symbol: BTH—NYSE
www.partylite.com

Founded upon the principles of Proverbs 31, Thirty-One Gifts offers handbags, fashion accessories, totes and organization solutions. The company celebrates, encourages and rewards women by offering quality products and an outstanding opportunity to become successful business owners.

2010 Rank: 83
2010 Net Sales:  $100 million
Sales Method: Party plan
Compensation Structure: Not available
Products: Clothing and accessories, home care
Markets: 1
Salespeople: 71,400
Employees: 1,891
Headquarters: Johnstown, Ohio
Executive: Cindy Monroe
Year Founded: 2003
www.thirtyonegifts.com

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $3.8 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.

2010 Rank: 30
2010 Net Sales: $416 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Health and nutrition, anti-aging, cosmetics, personal care, weight management, financial services, home and garden, pet care, telecommunications, Internet, auto care
Markets: 6
Salespeople: 180,000
Employees: 650
Headquarters: Greensboro, N.C.
Executive: JR Ridinger
Year Founded: 1992
www.marketamerica.com

Menard Cosmetics was started after World War II amidst an increasing need for beauty among women with the desire to assist each individual customer to enhance their beauty and to contribute to the community and society through cosmetics. Menard Cosmetics is one of the biggest cosmetic brands in Japan and plays a remarkable role in the market in terms of their prestigious products and high-quality customer services.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, makeup, body care, fragrances
Markets: 28
Salespeople: Not available
Employees: Not available
Headquarters: Nagoya, Aichi Prefecture, Japan
Year Founded: 1959
www.menard-cosmetic.com

Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers, researchers and suppliers from all over the world work with Cosway to provide an ever-growing range of top-quality products.

2010 Rank: 44
2010 Net Sales: $298 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Supplements, skin care, personal care, cosmetics, household products, car care, food and beverage, clothing
Markets: 11
Salespeople: Not available
Employees: 1,500
Headquarters: Kuala Lumpur, Malaysia
Executive: Chuah Choong Heong
Year Founded: 1979
Stock Symbol: 288—HKG
www.cosway.com.my

DXN cultivates, manufactures and markets health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal-care products, skin care and cosmetics, household products and water treatment systems.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Food and beverage, home décor, kitchenware, home care
Markets: 157
Salespeople: 5 million
Employees: 1,150
Headquarters: Kedah, Malaysia
Executive: Dato´ Dr. Lim Siow Jin
Year Founded: 1995
www.dxn2u.com
online registration: www.dxn-europe.com

For Days sells nutritional products that focus on beneficial nucleic acids through scientific research and development and testing as well as cosmetics.

2010 Rank: 36
2010 Net Sales: $350 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, food and beverage, wellness
Markets: 1
Salespeople: 260,000
Employees: 203
Headquarters: Tokyo, Japan
Executive: Keiko Wada
Year Founded: 1997
www.fordaysusa.com

Selling exclusively in Japan, KK ASSURAN’s products address skincare issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

2010 Rank: 40
2010 Net Sales: $333 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care
Markets: 1
Salespeople: 500,000
Employees: 410
Headquarters: Fukuoka, Japan
Year Founded: 1994

Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics
Markets: Not available
Salespeople: 860,000
Employees: Not available
Headquarters: Bangkok, Thailand
Executive: Danai Derojanawong
Year Founded: 1988
www.mistine.co.th

When Nature’s Sunshine began almost 40 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skincare products.

2010 Rank: 37
2010 Net Sales: $349 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, wellness
Markets: 45
Salespeople: 668,000
Employees: 1,003
Headquarters: Provo, Utah
Executive: Michael Dean
Year Founded: 1972
Stock Symbol: NATR—NASDAQ
www.naturessunshine.com

WIV Wein is a direct seller of wine. The company provides at-home wine tastings for customers and has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan and Italy.

2010 Rank: 32
2010 Net Sales: $385 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Wines
Markets: 23
Salespeople: 4,000
Employees: 1,511
Headquarters: Burg Layen, Germany
Executives: Andreas Pieroth, Dr. Johannes Pieroth, David Samuel
Year Founded: 1960
www.wiv-ag.com

At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

2010 Rank: 35
2010 Net Sales: $357 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Anti-aging, skin care, body care, cosmetics, health and wellness
Markets: 4
Salespeople: 550,298+
Employees: 595
Headquarters: Irvine, Calif.
Executive: Kay Napier
Year Founded: 1980
www.arbonne.com

Southwestern is a direct seller and publisher with 12 divisions including the core company, Southwestern Advantage, which helps college students run their own business during their summer break to offset their educational expenses.

2010 Rank: 39
2010 Net Sales: $337 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,800
Employees: 1,199
Headquarters: Nashville, Tenn.
Executive: Henry Bedford
Year Founded: 1855
www.southwestern.com

Neways designs, manufactures and distributes approximately 300 personal-care items, including cosmetics and hair-care products, aromatherapy items and nutritional supplements.

2010 Rank: 47
2010 Net Sales: $250 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, home care, wellness
Markets: 37
Salespeople: 300,000
Employees: 700
Headquarters: Springville, Utah
Executive: Scott St. Clair
Year Founded: 1987
www.neways.com

Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional counseling skincare products and hypoallergenic cosmetics as well as health food.

2010 Rank: 38
2010 Net Sales: $345 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Skin care, body care, nutritional supplements, cosmetics
Markets: 8
Salespeople: 180,000
Employees: 1,017
Headquarters: Tokyo, Japan
Executive: Takashi Okura
Year Founded: 1964
Stock Symbol: 4928—TYO
www.noevirholdings.co.jp

Pro-Health is a Hong Kong invested company mainly engaged in the research and development, production and marketing of health-care and wellness products.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health food, skin care
Markets: Not available
Salespeople: 30,000
Employees: 500
Headquarters: Beijing, China
Executive: Wu Xuecheng
Year Founded: 2007
www.baojian.com

LR Health & Beauty Systems attributes its success to four distinctive key factors: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.

2010 Rank: 41
2010 Net Sales: $307 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, supplements, jewelry
Markets: 32
Salespeople: 300,000
Employees: 940
Headquarters: Nordrhein-Westfalen, Germany
Executive: Dr. Jens M. Abend
Year Founded: 1985
www.lrworld.com

Eureka Forbes Limited, a pioneer and leader in vacuum cleaners, water purification solutions, air purification systems and electronic security solutions, is India’s leading health and hygiene company. For over 30 years it has successfully created happy, healthy, safe and pollution-free environments based on trust and lasting relationships with over 10 million customers. Eureka Forbes is part of Shapoorji Pallonji Group.

2010 Rank: 45
2010 Net Sales: $300 million
Sales Method: Person-to-person
Compensation Structure: 60% fixed / 40% variable
Products: Vacuum cleaners, water purifiers, air purifiers, electronic security solutions
Markets: 36
Salespeople: 7,500
Employees: 10,000
Headquarters: Mumbai, India
Executive: Suresh L. Goklaney
Year Founded: 1982
www.eurekaforbes.com

Vivint is one of the largest home automation companies in North America. Operating from offices throughout the United States and Canada, the company retains more than 5,000 employees and services close to 570,000 customers.

2010 Rank: 49
2010 Net Sales: $245 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Home automation, energy management, residential security
Markets: Not available
Salespeople: Not available
Employees: 6,250
Headquarters: Provo, Utah
Executive: Todd Pedersen
Year Founded: 1999
www.vivint.com

Charle Corp. Ltd. is a Japan-based company principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors in a home party setting.

2010 Rank: 50
2010 Net Sales: $240 million
Sales Method: Party plan
Compensation Structure: Not available
Products: Women’s lingerie, cosmetics
Markets: 35
Salespeople: Not available
Employees: 367
Headquarters: Hyogo, Japan
Year Founded: 1993
Stock Symbol: 288—HKG
www.charle.co.jp

Pure is a 24-year-old company that offers a variety of products, including energy drinks, soups, vinegars, and food as well as household items and health equipment.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Health food supplements, food and beverage, cosmetics, household goods, wellness
Markets: 1
Salespeople: Not available
Employees: 1,488
Headquarters: Nagoya, Japan
Executive: Sadao Suzuki
Year Founded: 1988
www.kk-pure.co.jp

Isagenix earned a spot on Inc. magazine’s list of fastest-growing companies in the United States for three straight years.

2010 Rank: 46
2010 Net Sales: $256 million
Sales Method: Person-to-person
Compensation Structure: Binary multi-level
Products: Nutritional cleansing and replenishing products, skin care, anti-aging, weight management
Markets: 8
Salespeople: 25,000
Employees: 300
Headquarters: Chandler, Ariz.
Executive: Jim Coover
Year Founded: 2002
www.isagenix.com

Launched by Founder and Co-Founder David & Bianca Lisonbee, 4Life® has offices on five continents to serve a global network of independent distributors through science, success and service. Since 1998, the company has grown significantly every year. Foundation 4Life conducts charitable work in more than 20 countries.

2010 Rank: 62
2010 Net Sales: $200 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Immune support, general wellness
Markets: 22
Salespeople: Not available
Employees: 600
Headquarters: Salt Lake City, Utah
Executive: Steve Tew
Year Founded: 1998
www.4life.com

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 10 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

2010 Rank: 57
2010 Net Sales: $217 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Premium nutritional supplements for health/fitness/wellness, skin care, weight management, functional food, novel food, water purification
Markets: 35
Salespeople: 150,000
Employees: 151
Headquarters: Speyer, Rheinland-Pfalz, Germany
Executive: Rolf Sorg
Year Founded: 1993
www.pm-international.com

ViSalus is the company that markets the Body by Vi Challenge, the No. 1 personal weight-loss and fitness platform in North America.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: Not Available
Employees: 300
Headquarters: Troy, Mich.
Executives: Ryan Blair, Nick Sarnicola, Blake Mallen
Year Founded: 2005
www.visalus.com

Team National provides membership savings with a wide variety of products and services in over 20 different industries. Its offerings include home and office furniture, custom jewelry, supplements and business solutions.

2010 Rank: 59
2010 Net Sales: $210 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Home care, jewelry, supplements
Markets: 1
Salespeople: 308,000
Employees: 48
Headquarters: Davie, Fla.
Executive: Angela Loehr Chrysler
Year Founded: 1997
www.bign.com

JapanLife Co. is part of the Matrix World Division Group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty-care products and dietary supplements.

2010 Rank: 73
2010 Net Sales: $144 million
Sales Method: Not available
Compensation Structure: Not available
Products: Magnetic therapy devices, skin care, cosmetics, dietary supplements
Markets: Not available
Salespeople: 300
Employees: 467
Headquarters: Tokyo, Japan
Year Founded: 1975
www.japanlife-net.co.jp

Viridian Energy was founded in 2009 in the Northeast and continues to expand rapidly. Viridian offers its associates the opportunity to build a sustainable business and make an impact on the environment simply by helping customers choose affordable green energy for their home or business.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 20,145
Employees: 65
Headquarters: Norwalk, Conn.
Executive: Michael Fallquist
Year Founded: 2009
www.viridian.com

51. Mannatech, Inc.

2011 Net Sales: $201 million
Country: USA

Mannatech is a provider of nutritional supplements and skincare products based on Real Food Technology® solutions. Its flagship product is Ambrotose® complex.
2010 Rank: 55
2010 Net Sales: $228 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Dietary supplements, weight and fitness, skin care
Markets: 22
Salespeople: 370,000
Employees: 392
Headquarters: Coppell, Texas
Executive: Robert Sinnott
Year Founded: 1994
Stock Symbol: MTEX—NASDAQ
www.mannatech.com

52. Faberlic

2011 Net Sales: $200 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin care.
2010 Rank: 53
2010 Net Sales: $236 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics
Markets: 18
Salespeople: 700,000
Employees: Not available
Headquarters: Moscow, Russia
Executives: Alexy Nechaev and Alexander Davankov
Year Founded: 1997
www.faberlic.ru

53. BearCere’Ju Co. Ltd.

2011 Net Sales: $198 million
Country: Japan

Also known as Berusere – ju, this company uses herbals and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.
2010 Rank: 69
2010 Net Sales: $160 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: 250,000
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1992
www.bearcereju.co.jp

54. Take Shape for Life (Medifast)

2011 Net Sales: $185 million
Country: USA

Take Shape for Life is a healthy-lifestyle company that aims to help its customers achieve healthier weights, minds and finances. It is a wholly owned subsidiary of publicly traded Medifast Inc.
2010 Rank: 69
2010 Net Sales: $160 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Weight-loss coaching and supporting products
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Owings Mills, Md.
Executive: Michael McDevitt
Year Founded: 1980
Stock Symbol: MED—NYSE
www.tsfl.com

55. Apollo (Taiyang Shen)

2011 Net Sales: $170 million
Country: China

Apollo, known as Taiyang Shen, is a health-drink company located in China’s Guangdong province.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Nutritional drinks
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Guangdong Province, China
Year Founded: 1988

56. Giffarine Skyline Unity Co.

2011 Net Sales: $169 million
Country: Thailand

Giffarine, begun in 1966 by a team of Thai medical doctors and pharmacists, offers a wide range of cosmetics, body treatment products, household utensils, diet supplements and food products.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, skin care, food and beverage, supplements, household products
Markets: 33
Salespeople: Not available
Employees: Not available
Headquarters: Bangkok, Thailand
Year Founded: 1996
www.giffarinethailand.com

57. Longrich (Jiangsu Longliqi)

2011 Net Sales: $167 million
Country: China

Longrich is a well-known mainland China manufacturer of cosmetics, personal-care products and health and wellness products.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level and single-level
Products: Beauty, cosmetics, wellness
Markets: 2
Salespeople: Not available
Employees: 200
Headquarters: Changshu, China
Year Founded: 1985
www.longliqi.com

58. GNLD (Golden Neo-Life Diamite International)

2011 Net Sales: $165 million
Country: USA

GNLD was founded in 1958 to supply products that bridge the gap between the food supply and the body’s nutritional requirements.
2010 Rank: 66
2010 Net Sales: $175 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, home care, personal care, skin care, water treatment systems
Markets: 50
Salespeople: 240,000
Employees: 1,600
Headquarters: Fremont, Calif.
Executive: Roget Uys
Year Founded: 1958
www.gnld.com

59. Nikken Global Inc.

2011 Net Sales: $149 million
Country: USA

Nikken sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network.
2010 Rank: 59
2010 Net Sales: $210 million
Sales Method: Stair-step breakaway
Compensation Structure: Multi-level
Products: Organic nutrition/skin care, environmental, rest/rejuvenation
Markets: 35
Salespeople: 212,000
Employees: 478
Headquarters: Irvine, Calif.
Executive: Kurt H. Fulle
Year Founded: 1975
www.nikken.com

60. Enagic USA, Inc.

2011 Net Sales: $147 million
Country: USA

Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.
2010 Rank: 76
2010 Net Sales: $129 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Alkaline water filtration systems
Markets: Not available
Salespeople: 100,000
Employees: 100
Headquarters: Torrance, Calif.
Executive: Hironari Ohshiro
Year Founded: 2003
www.enagic.com

61. Sportron

2011 Net Sales: $139 million
Country: USA

Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.
2010 Rank: 72
2010 Net Sales: $148 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional and dietary supplements
Markets: 40
Salespeople: 300,000
Employees: 140
Headquarters: Melissa, Texas
Executive: Keith J. Harding
Year Founded: 1992
www.sportron.com

62. AdvoCare International, LP

2011 Net Sales: $138 million
Country: USA

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition and sports performance products.
2010 Rank: 91
2010 Net Sales: $89 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 1
Salespeople: 145,700
Employees: 105
Headquarters: Carrollton, Texas
Executive: Richard Wright
Year Founded: 1992
www.advocare.com

62. Univera

2011 Net Sales: $138 million
Country: USA

Univera is the premier natural products company offering vitality, prosperity and purpose to people around the world.
2010 Rank: 68
2010 Net Sales: $164 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 3
Salespeople: 45,000
Employees: 160
Headquarters: Korea
Executive: Bill Lee
Year Founded: 1976
us.univera.com

64. ARSOA HONSHA Corp.

2011 Net Sales: $125 million
Country: Japan

ARSOA HONSHA products are developed around the company’s own philosophy and three pillars of good health: heart, body and skin. Natural ingredients are a prime focus.
2010 Rank: 80
2010 Net Sales: $111 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, nutritional supplements
Markets: 3
Salespeople: Not available
Employees: 290
Headquarters: Yamanashi, Japan
Year Founded: 1998
www.arsoa.co.jp

65. North American Power

2011 Net Sales: $124 million
Country: USA

North American Power is one of the nation’s fastest-growing energy suppliers, recently earning a spot on FORBES list of America’s Most Promising Companies. The company also has a commitment to philanthropy, sustainability and economic independence.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 11,587
Employees: 50
Headquarters: South Norwalk, Conn.
Executive: Kerry Breitbart
Year Founded: 2009
www.napower.com

66. Hindustan Unilever Ltd.

2011 Net Sales: $120 million
Country: India

Hindustan Unilever Limited, which is owned by the British-Dutch company Unilever, is the largest consumer goods company in India, with its top seller Aviance beauty solutions.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Food and beverage, personal care, cleaning agents
Markets: 1
Salespeople: Not available
Employees: 16,500
Headquarters: Mumbai, India
Executive: Nitin Paranjpe
Year Founded: 1932
Stock Symbol: 500696–BSE
www.hul.co.in

67. Tastefully Simple Inc.

2011 Net Sales: $110 million
Country: USA

Tastefully Simple offers “the food you love, the time you deserve” with over 60 easy-to-prepare foods and gifts. Products are available primarily at home taste-testing parties through consultants who offer samples, recipes, entertaining tips and more.
2010 Rank: 77
2010 Net Sales: $125 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Specialty food items and gifts
Markets: 1
Salespeople: 28,000
Employees: 343
Headquarters: Alexandria, Minn.
Executive: Jill Blashack Strahan
Year Founded: 1995
www.tastefullysimple.com

67. Fortune Hi-Tech Marketing, Inc. (FHTM)

2011 Net Sales: $110 million
Country: USA

FHTM is a privately held direct selling company offering consumers a diverse lineup of products and services, including energy, satellite TV, nutritionals, personal-care items, contact lenses, security services, wireless phone service and more through a network of independent representatives.
2010 Rank: 92
2010 Net Sales: $82 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health and beauty, services, entertainment and communications
Markets: 3
Salespeople: 93,000
Employees: 80
Headquarters: Lexington, Ky.
Executive: Paul Orberson
Year Founded: 2001
www.fhtm.net

69. The Maira Co. Ltd.

2011 Net Sales: $108 million
Country: Japan

The Maira Co. emphasizes herbs and non-surgical rejuvenation. Japanese consumers can find the company’s beauty, bath and health products through independent distributors.
2010 Rank: 88
2010 Net Sales: $96 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, skin care, bath equipment, dietary supplements
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1991
www.the-maira.co.jp

70. Princess House, Inc.

2011 Net Sales: $102 million
Country: USA

Princess House is a premier direct selling company dedicated to empowering people to start flexible, home-based businesses through the sale of superior-quality cookware products.
2010 Rank: 89
2010 Net Sales: $94 million
Sales Method: Party Plan
Compensation Structure: Multi-level
Products: Home décor, kitchenware, appliances
Markets: 1
Salespeople: 25,145
Employees: 225
Headquarters: Taunton, Mass.
Executive: Connie Tang
Year Founded: 1963
www.princesshouse.com

70. TriVita

2011 Net Sales: $102 million
Country: USA

TriVita offers a wide range of high-quality nutritional and dietary supplements made with the most premium natural ingredients. Its proprietary formulas include products for weight loss, healthy aging and targeted nutritional solutions.
2010 Rank: 92
2010 Net Sales: $80 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness and dietary supplements
Markets: 12
Salespeople: Not available
Employees: 200
Headquarters: Scottsdale, Ariz.
Executive: Michael Ellison
Year Founded: 1999
www.trivita.com

72. Creative Memories

2011 Net Sales: $100 million
Country: USA

Creative Memories is part of The Antioch Company, specializing in making and selling products for scrapbooking and photo needs, including photo albums, decorative embellishments, custom display frames and digital scrapbooking supplies.
2010 Rank: 79
2010 Net Sales: $113 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Photo albums, scrapbooking materials, digital photo books, photo-organization software
Markets: 7
Salespeople: 29,000
Employees: 364
Headquarters: St. Cloud, Minn.
Executive: Chris Veit
Year Founded: 1987
www.creativememories.com

73. Organo Gold International

2011 Net Sales: $94 million
Country: Canada

Organo Gold is a direct selling company with the focus of improving people’s health and wealth and bringing more balance into their lives through the power of 100 percent Organic Ganoderma.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Food and beverage, personal care, cosmetics, wellness
Markets: 15
Salespeople: 100,000
Employees: 70
Headquarters: Richmond, British Columbia
Executive: Bernardo Chua
Year Founded: 2008
www.organogold.com

74. WorldVentures Holdings LLC

2011 Net Sales: $91 million
Country: USA

WorldVentures markets travel-related products through the Internet and personal contact. In 2009, WorldVentures expanded into several global markets.
2010 Rank: 90
2010 Net Sales: $90 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Travel packages
Markets: Not available
Salespeople: Not available
Employees: 100
Headquarters: Plano, Texas
Executives: Mike Azcue and Wayne Nugent
Year Founded: 2005
www.worldventures.com

75. Vemma Nutrition Co.

2011 Net Sales: $90 million
Country: USA

Vemma specializes in ultra-premium liquid nutrition. The company markets nutritional supplements that are clinically studied and designed to provide unique delivery methods for today’s active families and athletes.
2010 Rank: 89
2010 Net Sales: $92 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, food and beverage
Markets: 50
Salespeople: 246,800
Employees: 168
Headquarters: Scottsdale, Ariz.
Executive: BK Boreyko
Year Founded: 2004
www.vemma.com

76. Kleeneze, Ltd.

2011 Net Sales: $86 million
Country: United Kingdom

Kleeneze was established in 1923 and is the UK’s original home shopping company. The company’s products are sold through the highly successful catalogues that are distributed by independent Kleeneze distributors in the UK, Ireland, The Netherlands and Germany.
2010 Rank: 82
2010 Net Sales: $102 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Household, health care, beauty
Markets: 4
Salespeople: 11,872
Employees: 225
Headquarters: Accrington, Lancashire, UK
Executive: Jamie Stewart
Year Founded: 1923
www.kleeneze.co.uk

77. 5LINX Enterprises Inc.

2011 Net Sales: $81 million
Country: USA

5LINX offers essential products and services people use every day. The company distributes its products and services through a network of dedicated independent marketing representatives who provide customers with the latest in telecommunications products, energy (gas and electric) and many other products and services for the home and business.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications, energy, text marketing
Markets: 2
Salespeople: 85,000
Employees: 275
Headquarters: Rochester, N.Y.
Executive: Craig Jerabeck
Year Founded: 2001
www.5linx.com

78. New Image Group

2011 Net Sales: $75 million
Country: New Zealand

New Image offers an innovative and highly effective business model that takes colostrum and turns it into health giving products that are sold throughout Asia, Australia and New Zealand.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Colostrum-based nutrition, beauty, home care, environmental, weight loss
Markets: 11
Salespeople: 100,000
Employees: 140
Headquarters: Auckland, New Zealand
Executive: Graeme Clegg
Year Founded: 1984
Stock Symbol: NEW—NZX
www.newimagegroup.co.nz

79. Relìv International Inc.

2011 Net Sales: $74 million
Country: USA

Relìv International makes nutritional supplements that address essential nutrition, weight-loss, athletic performance, digestive health, women’s health, anti-aging, energy and mental focus. The company also markets premium personal-care products through its Relivables line.
2010 Rank: 92
2010 Net Sales: $80 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health and wellness
Markets: 15
Salespeople: 60,740
Employees: 240
Headquarters: Chesterfield, Mo.
Executive: Robert L. Montgomery
Year Founded: 1988
Stock Symbol: RELV—NASDAQ
www.reliv.com

79. bHIP Global, Inc.

2011 Net Sales: $74 million
Country: USA

bHIP Global is an international network marketing and distribution company that offers its proprietary product, AIO Premium Cellular Health, as well as other products containing the revolutionary patented ingredient AC-11®.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage
Markets: 33
Salespeople: 78,276
Employees: 86
Headquarters: Melissa, Texas
Executive: Terry LaCore
Year Founded: 2007
www.bhipglobal.com

81. LifeVantage Corp.

2011 Net Sales: $70 million
Country: USA

LifeVantage is a leader in the fight against oxidative stress by focusing primarily on Nrf2 activation. LifeVantage offers science-based, research-backed products and a business opportunity and is committed to bringing a better quality of life to the world.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 3
Salespeople: Not available
Employees: 130
Headquarters: Salt Lake City, Utah
Executive: Douglas C. Robinson
Year Founded: 2003
Stock Symbol: LFVN.OB—OTC BB
www.lifevantage.com

82. Jeunesse Global

2011 Net Sales: $65 million
Country: USA

Jeunesse Global enhances the health and vitality of people around the world by offering cutting-edge products and financial stability through a “new economy” business platform.
2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, personal care
Markets: 80
Salespeople: 92,000
Employees: 125
Headquarters: Altamonte Springs, Fla.
Executive: Wendy Lewis
Year Founded: 2009
www.jeunesseglobal.com